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a r t i c l e i n f o Keywords: Celebrity presenter characteristics Hook versus linear conceptualization of characteristics Persuasion and dissuasion This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters. Firstly, by employing a product-alone control group, the study demonstrates that some celebrity-product pairings have a good fit a...

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The nonsmooth composite minimization problem, whose objective function is the sum of an average of N smooth (possibly nonconvex) functions plus a proper closed convex function, is widely studied in large-scale machine learning, statistics and optimization. Unlike the numerous stochastic firstorder methods, the knowledge on stochastic second-order methods for this problem is very limited. In thi...

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